A Bit About Us
Everybody in Northwest Florida agrees that if you want to know what’s going on in Pensacola, you listen to CHOICE 106.9 FM and 980 AM WRNE. It is a Heritage Station with over 30 years of continued service with the longest-running format in Northwest Florida, serving the African American and Hispanic populations in Escambia, Santa Rosa, Walton and Okaloosa counties. Operating with 4,000 watts of power during the day 1,000 watts at night makes it one of the most powerful daytime stations extending as far as Panama City, Fl.
Robert Hill, our current Morning Show host, is a fifty-year veteran who with plenty of experience working for several stations both in the United States and overseas.
The stations have the oldest Urban Adult format music with some Gospel music and News, Talk and Information; Hispanic programming is available on the weekends from 7:00 pm-9:00 pm.
Our stations have carved out a loyal niche of customers with their Urban Adult and Gospel music, news, talk, and information giving advertisers a good base to work with. The stations have been so effective that many of the advertisers have been on the air for decades.
Over forty people from all over America appear weekly on the airwaves of CHOICE 106.9 FM and 980 AM WRNE, covering all types of issues including health, politics, social, finance, and general topics too.
Over the years, these stations have included special guests like:
- Former President, Bill Clinton
- Former Vice President, Al Gore
- Former Vice President, Joe Biden
- Reverend, Jessie Jackson
- Reverend, Al Sharpton
- Former Politician and Talk Show Host, Joe Scarborough
- Multiple members of Congress
- Numerous Authors, and Celebrities
Our station motto is “Listen one week and you will learn a lot about Pensacola and America.”